Looking to add some fun to your run... This shoe is for you:

With a unique design in the ASICS line of performance running shoes, the new ASICS NOVABLAST™ shoe delivers an energetic ride for people looking to inject a healthy dose of fun into their running life.

The bold, eye-catching design of the NOVABLAST™ running shoe mirrors the type of runner who will suit the shoe best. Part of a new, younger generation of runners, they don’t just look for great performance from a shoe but also a sense of fun that makes them feel great and enhance their love of running.

novablast_1

In order to produce this sensation, the midsole design of the NOVABLAST™ takes inspiration from a trampoline, allowing runners to spring from stride to stride. The energetic ride will help runners to find their rhythm and feel their fastest.

novablast_3

Its new FLYTEFOAM™ Blast midsole gives the shoe a soft but responsive feeling underfoot. Despite its lightweight of approximately 275g (M) and 225g (W), the shoe’s midsole design gives runners an energetic spring with every stride.

The new FLYTEFOAM™ Blast midsole has been designed for more than just supporting a runner during their run; it has been designed for play and enjoyment - Junichiro Tateishi, General Manager, Footwear Function Research Department, ASICS Institute of Sport Science

The upper fabric is a mesh that provides excellent airflow for a cooler run. It is engineered to be not only soft and comfortable, but also strong for hold and support – without any need for stitched or welded overlays. The sole of the NOVABLAST™ running shoe uses ASICS’ renowned AHARPLUS™ rubber, which has triple the abrasion resistance of our traditional outsole and promises runners improved durability and better traction.